Sparxoo needed a way to manage their day-to-day work for team members, have a central hub for critical brand assets and project information, and have a way to analyze progress in an easily digestible format for better visibility into their business performance.
As Sparxoo sought out a platform that delivered these features, they found them across multiple different technologies — but nothing that was an all-in-one solution, which forced multiple accounts, multiple tools, and ultimately segmentation and red tape. This both impacted performance, and made reporting on performance a more difficult outcome to measure accurately.
CROOW was developed & came to be from many of the minds currently at Sparxoo. Two of the lead developers for CROOW were previous Sparxoo employees that had experienced the pain points CROOW addresses. The CROOW team identified that the existing PM technologies were often super specialized, created with one individual end-user in mind, rather than created for a team of different roles to collaborate on together. CROOW was created to fill these gaps and bring relevant functionality together. One tool, for the whole team.
From there, we onboarded CROOW to different departments as testing groups — starting with a team of highly skilled developers, called the Experience team. We worked hand in hand with Alison Engelhardt, Manager of Web & Mobile Development at Sparxoo, meeting weekly to talk through tool adoption, workflow enhancements, and other feedback she and her team had. This led us to develop CROOW differently, adding things like Workspaces for a new level of organization, more in-depth testing of new features, and faster updates and releases.